Simple, transparent pricing
Pick a plan that fits your business. All plans include a 7-day free trial. No credit card required. Cancel anytime.
Solo
Sole operators getting started
- 1 user
- Up to 100 clients
- 1 GB storage
- Public booking link + calendar
- Client management
- Work orders with photos
- Invoices + Stripe payments
- Activity log, tags, custom fields
- Mobile PWA + CSV import/export
- —Voice AI receptionist
- —GMB rank tracking
- —API + webhooks
- —AI features
- —Multi-location branches
Starter
Small teams adding tools and growth
- Up to 5 users (1 owner + 4 techs)
- Up to 200 clients
- 1 GB storage
- Everything in Solo
- Voice AI receptionist (usage-based)
- GMB rank tracking
- Search Console integration
- API access + webhooks
- Branded client portal
- —AI features
- —Multi-location branches
Professional
Growing service businesses
- Up to 10 users
- Up to 500 clients
- 3 branch locations
- 5 GB storage
- Everything in Starter
- AI email & SMS drafts
- AI work order summaries
- GBP Posts + Dashboard
- Workflows automation
- Website builder + AI content
Business
Multi-location operations
- Up to 30 users
- Up to 1,000 clients
- 10 branch locations
- 20 GB storage
- Everything in Professional
- Priority support
- Higher AI credit limits
Pay-as-you-go usage
All usage is billed at flat rates with no free allowances. You only pay for what you use.
| Service | Rate | Unit |
|---|---|---|
| SMS (outbound) | $0.03 | per message |
| SMS (inbound) | $0.03 | per message |
| $0.01 | per email | |
| AI Credit | $0.05 | per credit |
| API Call | $0.003 | per call |
| GMB Scan | $0.02 | per grid point |
| Voice AI | $0.25 | per minute |
| Call Tracking (forwarded, recorded + transcribed) | $0.10 | per minute |
| Call Forwarding (plain) | $0.04 | per minute |
| Busy Message + Text-Back | $0.02 | per call (+ standard SMS) |
| Storage (overage) | $0.15 | per GB/month |
| Phone Number | $5.00 | per number/month |
| Expand Business Study | $10 / $20 / $30 | per study (10 / 30 / 50 cities) |
Platform fee: 0.5% on business-to-client payments via Stripe Connect. Card processing: 2.9% + 30c. ACH bank transfers: 0.8% (cap $5).
Frequently asked questions
Is there a free trial?+
Can I change plans later?+
What happens when my trial ends?+
Are there any contracts?+
How does usage billing work?+
Can my clients pay me through Smarfle CRM?+
How we compare
Smarfle against a typical big-name CRM for a local service business.
| Smarfle | Typical big-name CRM | |
|---|---|---|
| Price | $19 to $349/month | $890+/month for comparable features |
| AI receptionist | Built in | Add-on, extra cost |
| Jobs, dispatch, field work | Yes | Built for B2B sales teams, not field work |
| Time to go live | About 5 minutes | Weeks of setup |
Shopping alternatives? See the full comparisons.
Pricing questions, answered
What do the plans include?
Plans unlock features and team seats. Solo at $19/month is built for a one-person business with online booking, clients, jobs, invoices, and payments. Starter at $99 adds 5 team seats, 200 clients, the AI receptionist, and Google rank tracking. Professional at $199 adds AI features, multi-location branches, workflows, and the website builder. Business at $349 raises every limit for larger teams.
Do prices include SMS, calls, and AI usage?
No. Usage is pay-as-you-go from a prepaid wallet at the same rates on every plan. SMS is $0.03 per message, email $0.01, AI credits $0.05, the AI receptionist $0.25 per minute, call tracking $0.10 per minute, plain call forwarding $0.04 per minute, and a phone number is $5 per month. You only pay for what you actually use.
Is there a free trial?
Yes. Every plan starts with a 7-day free trial and no credit card is required to begin.
What is the difference between Solo and Starter?
Solo is one user and up to 100 clients, with booking, jobs, invoicing, and payments. Starter is up to 5 users and 200 clients and adds the AI receptionist that answers your phone and books jobs, plus Google Business rank tracking and Search Console reports.
Can I cancel or switch plans anytime?
Yes. You can upgrade, downgrade, or cancel from your Subscription page at any moment. There are no contracts, and plan changes are prorated automatically.
How does Smarfle send me leads?
Smarfle runs local Best-of directory pages built from live Google data. Customers request quotes there, and businesses that opt in receive those leads for a flat price per lead, reviewed before you pay. Repeat customers and duplicates are always free.
Start growing your business today
7-day free trial on all plans. No credit card required.